1. Meta’s Generative Ads Model (GEM): Scaling the Central Model and Compute Engine for Frontier Ads AI (engineering.fb.com)
Last year, we introduced GEM, the industry’s largest recommendation system (RecSys) foundation model. GEM established Meta’s first LLM-inspired paradigm for ads recommendation, driving major performance gains. Building on this foundation, our next goal is to further scale both compute and intelligen...